SEEING PARIS THROUGH A NEW LENS

Working at Principle Brand Agency, I was delighted when briefed to design an event identity for the European Society of Retina Specialists. Their upcoming congress was set to be a sizable affair, attracting thousands of retina specialist delegates to the city of Paris.

OCULAR PERSPECTIVE

The ‘ocular’ concept for their upcoming Paris Congress was very simple. I was inspired by the circular forms of the eye to create a bold graphic device that we used as a colourful container to hold visions of Paris' top attractions.

The event identity was rolled out across various printed and digital formats including event staging and way-finding.

CREDITS

Created at Principle Brand Agency.